Jesus and Mohammad Essay

Jesus and Mohammad Essay Jesus and Mohammad Essay Christianity and Islam are two of the largest religions in the world. They both had origins around the same location, near present day Middle East. Although they are very different in practices and rituals, the two religions share many similarities. The religions both worship the Judeo-Christian-Islamic (JCI) concept of God. They can trace their origins to Abraham and his descendants. Christianity was founded on the beliefs of Jesus’s teachings as told by The Bible. Islam was formed by Muhammad, who is recognized as God’s prophet. Roughly two thousand years ago, Christianity began and set itself apart from Judaism by claiming that the religion is the final development of the religion prevalent in Hebrew communities. Christianity revealed that the New Testament was God’s new covenant with him. The man who lead this new religion was Jesus. Claiming to be the Son of God, his teachings were the basis for Christianity. Many scholars agree that Jesus was born a few years before the beginning of the time period known as Common Era. Jesus was born in Bethlehem where Old Testament Scholars believed that the new Messiah would be born. Bethlehem was the home of David. The gospel of Luke describes the ancestry of Jesus all the way back to Abraham. According to the Gospels in the New Testament, Jesus was born to Mary and was said to be immaculately conceived, as Mary was a virgin. Joseph was Mary’s husband but was not Jesus’s father. Very little is known of Jesus’s child and young adulthood. He was observed at a Jewish temple at the age of 12 speaking to rabbis, impressing them with his knowledge of the scriptures. After that Jesus doesn’t really appear in the bible until he has meets John the Baptist. After being baptized Jesus took a 40 day retreat where he was fasting and was tempted by the devil. Jesus eventually had a group of followers who accepted him as the their Messiah. Jesus and his disciples would then travel all over the area known as present day Israel performing miracles. Later in his life Jesus was accused of blasphemy and under pressure from the crowds Pilate sentenced him to death by crucifixion. Almost 600 years after Jesus’s death, Europe was in the midst of the dark ages. Then there was a man who many people looked up to and listened when he talked. Muhammad was Allah’s prophet. Muhammad was born into a poor clan in Mecca. When he was a young boy both of his parents died and he was later adopted by his uncle, with whom he worked as a shepherd. He worked in the caravan trade where he met his wife Khadija and married her when he was twenty-five years old. It was at this point that Muhammad’s life would change. He spent more and more time in isolation contemplating away from life’s distractions. When Muhammad was forty years old, the angel Gabriel appeared to him and forced him to recite the first words of the Qur’an. He was initially distraught about becoming the new prophet but his wife and family were very supportive of him. Three years later he was instructed to spread the word of Allah and was subject to ridicule by the Qurayshites. Af ter gaining a small following, Muhammad and his followers were banished and forced to fend for themselves. He came back a few years later and had eventually lost his wife and uncle. At this point he rose to the heavens and saw all of the prophets from Adam to Jesus. After this he went to Yathrib which was called the City of the Prophet. There he silently built a following. The citizens of Mecca were intimidated by all of the events and he led a negotiation between the two cities. He eventually died in 632 A.D from illness. The lives of Muhammad and Jesus Christ had incredible impact in the world. Jesus had started a new chapter of Gods testament towards his people and Muhammad had spoken the word of God. Their deaths may have had a larger impact on their religions than the short time the spent alive. Jesus had died by crucifixion and a disciple had asked to take his body

Environmental Problems in Victorian Era Britain essays

Environmental Problems in Victorian Era Britain essays Several factors in Great Britain during the Victorian age came together to form numerous problems. One problem among many was the issue of the environment. The new technology of the Industrial Revolution caused many problems for the Britainà ¿s environment. With the new gigantic machines at work in the city, workers were unable to work at home anymore. They were required to work in the city. This was also done so the masters of the factories could keep the workers under a tighter schedule. The new machines caused an enormous amount of pollution in the city. The air was smoggy, and the air had the acrid smell of burnt fossil fuels. The workers were forced to breathe in smoggy air, which often made them queasy, or very sick. This environmental problem greatly contributed to the outbreak of illness in Great Britain. Another factor which contributed to the disease outbreak was the close quarters they worked in. The limited space in the factories restricted the size of the workerà ¿s working area. This problem allowed the disease to spread like wildfire. Several disease outbreaks occurred, none of which were beneficial to the environment. It is almost certain that the diseases spread to animals who werenà ¿t immune to it. This would have weakened the food web. Many changes in Britain caused a domino effect, damaging the environment, spreading the disease to people, and also, as technology developed, more accidents happened. The Industrial Revolution caused many changes, positive and negative, and had a substantial effect on the environment of Great Britain. Several cities almost grew overnight in Britain in the 1700's. One example of this is the city Manchester. This city grew so quickly because of several features of the area. One major factor was the amount of coal in the area. The coal was the main power source for the engines and machines of the Revolution, so it was necessary for the major cities to have an abundance of coal. Manch...

Effects of the Subsidy Essay Example | Topics and Well Written Essays - 1250 words

Effects of the Subsidy - Essay Example A market without a subsidy will reach equilibrium at the point where the demand curve intersects the pre-tax supply curve. Let’s assume that the price is P and the quantity is Q. The subsidy by the government will shift the supply curve downwards by the subsidy amount. The price paid by the buyers for the homes will fall from P to Ps, that is from $167,000 to $ 159,000 while the one to the suppliers will increase to Ps’ that is from $167,000 to $174,000. The quantity supplied will then increase from Q to Qs. In the graph below, the cost of the subsidy to the government is shown. The graph clearly shows a negative balance which is the cost of the subsidy which is always greater than the benefits enjoyed by the producers and the consumers. The deadweight loss of the subsidy is the amount by which the subsidy costs exceed the gains in the producer and consumer surpluses. The deadweight loss magnitude depends on the subsidy amount as well as the change in the production which results from the subsidy The benefits obtained from the subsidy are usually shared by the producers and the consumers in a proportion which depends on the relative slopes of supply and demand functions. However, the buyers gain more than the suppliers as the subsidy lowers prices to buyers and increases the price to the sellers. Assuming the two firms compete on prices à   la Bertrand with the production function and factor prices remaining the same: qM = L0.6K0.4 ;qK = L0.5 K0.5 ;the wage rate is $5 and the rental rate of capital is $10.

DC Circuit Basics Assignment Example | Topics and Well Written Essays - 250 words

DC Circuit Basics - Assignment Example Mathematically, ‘Q’ is directly proportional to ‘C’ keeping ‘V’ constant. The latter proves the same point. In question 3, the diagram has a voltage source and a resistance, in the form of a lamp. In order for the lamp to light a complete circuit in order for the electric current to flow is necessary. The electrons flow from high positive potential to low negative potential (in conventional current) through a low resistance path. In case, the circuit is not complete, the electrons encounter a high resistance path i.e air or vacuum. The latter causes no current to flow leading to the lamp not lighting. Mathematically, the ohms law provides reason. Ohms law is stated as: The current drawn from a battery is linked with the potential difference across the battery. When two batteries were attached the potential difference was twice as much as when a single battery was connected. Applying the latter fact with Ohms law: Since the same toy car is used each time, we can safely assume that ‘R’ is constant. This gives the relation, I is directly proportional with V. When V is halved then I must also be halved. Therefore, option B being correct. Substituting the values for the blender and car vacuum separately we find that the power drawn for the blender is 480W while power drawn by the car vacuum is 60W. And so, we can conclude that the blender draws more

Term Paper Essay Example | Topics and Well Written Essays - 1250 words - 2

Term Paper - Essay Example It has its focus on the target readers who may or may not be very much interested in each and every detail of the study but can be very much interested in knowing how to maintain their weight not to regain. The article has been a successful effort in providing what readers look for in any news. The article used for this study is ‘A Self-Regulation Program for Maintenance of Weight Loss’ from the journal ‘New England Journal of Medicine’ published on 31 October 2006. The team of Dr. Rena Wing, PhD have conducted this study. Dr. Wing is also Brown University professor of psychiatry and human behaviour and co founder of National Weight Control Registry program. The paper is based on one of the most concerning issues of today’s scenario. Obesity is a problem which leads to several other health related and psychological problem in an individual. People once lose weight sometimes become relaxed and regain the weight they had lost. The journal article is based on this issue of obesity and maintenance of weight loss. The main issue in the study are regaining of weight in individuals after weight loss program and impact of maintenance program based on self regulatory theory on this weight regains. People face to face interaction and daily weighing c reates better impact on the interest and efforts of maintaining weight and avoiding weight regain. The hypothesis of the paper is that â€Å"the interventions, delivered face to face or over the Internet, would decrease average weight regain and reduce the proportion of participants who regained 2.3 kg or more during a period of 18 months.† The study is about weight regain. There are various dependent and independent variables considered in this study. There were various dependent variables like weight loss in specific period, calories intake, physical activity and method of instruction like face to face, internet or control group were dependent on variables like sex, age, weight,

Encouraging more Respect for the Dutch Culture Essay Example for Free

Encouraging more Respect for the Dutch Culture Essay Introduction For my personal project I have decided to write a book (appendix 1) about the Dutch culture and habits. I was inspired to do this project, because a lot of people think that everyone in Holland smoked marihuana at least once a day, walks on clogs all the time and has a garden full of tulips. When I first joined ISS I noticed that everyone assumed that I loved cheese and they still do. This inspired me to do write this book, because I want people to know more about Holland and gain more respect for the country. This is important to me, because I want everyone to not always stereotype the Netherlands. My Area of Interaction for this project will be Community and Service. I chose this Area of Interaction, because I am writing a book for the community to read. I want to inspire the community to see Holland through a different view. I want people to have more respect for the Dutch  culture and its habits after reading my book. By doing this I not only help the school community, but also the Dutch community by encouraging more respect for their culture. Since I am doing this for free it is a service. I think that giving out a book for free is going to make the book more successful. More people would want to read it and so more people will be encouraged to have more respect for Holland. That is why my AOI is Community and Service. My goal of writing this book is that people will start to have more respect for the Dutch culture. I do not want everyone to just assume that I wear clogs at home, eat cheese everyday and especially that I smoke marihuana. I also want to get more non-fiction writing experience and skill by writing this book. This will help me for writing essays and other informative writing tasks. I will measure my goal by seeing if the attitude of people improves after reading my book. What I mean to say by this is that: if they lessened the stereotypical comments, than I believe that their respect has increased. I have designed an 11-point plan for my Personal Project. Make a survey and ask the questions to people in Holland to get their opinion. Buy and read books about the Dutch culture, so I can use these in my project. Find websites on the Internet about clogs, Dutch cheese, drug consumption in the Netherlands etc. I will keep researching. Ask the questions of the survey to people in ISS. Plan out my book. I will plan out what I want chapters to be about and in what order I will put them. Write an introduction for the book. Writing an introduction is important, because it introduces the reader to the book and shows what the reader can expect. I will start on writing the book and finish at least 1/3 of it before the progress fair, so I can present this on the progress fair. I will finish my book around January. This will not be the completed version. I will ask some people to read the rough draft. I will use the feedback I get to improve and finish the book. When finished I will make a table of contents and a cover page. Then I put everything together in a folder and hand it in on the due date. Description of the process Research and Planning First, I had to plan out the whole entire process. As shown in the introduction I had an eleven-point plan to finish my personal project. That was just a rough draft of all the things I was going to do, but now I will describe the whole process in detail. I started my project a little bit before the summer break. I started researching on how to write a non-fiction book. This was very critical to my project, because I have never written a book before and it was very likely to take longer if I did not use these websites. (Stephanie Chandeler, 2009) (Bobbi Linkemer, 2010) After this I thought of the survey questions I was going to ask people about Holland. The week after I planned this, my family and me went to the Netherlands and I planned to do the survey there. I asked the survey questions to as many family members and friends as I could, until we went home. I had about 25 persons interviewed and I was convinced that this was going to help me during the project. I put all the answers of the survey into an Excel document. (appendix 2) After the all this research I realized that I did not have a plan. I quickly made a 11-point plan to write my book. I was very stupid of me to write the plan so late. I will discuss this further in the conclusion. Two weeks after school started I asked the survey questions to the whole entire tenth grade class. Some of these surveys were very useful and actually helped me writing my book. But many of them were not taken seriously and I thought this was very disappointing, because I expected a little better of my classmates. Writing the first half and rewriting first half After all of this research I started writing the book. Three weeks after the school started I wrote my introduction to the book (word from the Author). This was very important to the book, because in this introduction I had to introduce the whole entire book and as I said before I have difficulties starting a writing task. But once I get into writing, then I can keep on writing for maybe 15 minutes straight. After that I wrote chapter one of my book. It was not very hard on deciding what my first chapter should be on, because almost every non-fiction book starts out with a basic overview of the topic that will be discussed. So my first chapter was about the geographical facts about Holland, like its area, population, religion  percentage and other basic facts about The Netherlands. The second chapter was about the provinces of Holland. I believed that this was important to explain, because every province is different and I wanted to show that not everything in Holland is the same a s some people think. It is like the states in the U.S., people in Georgia are completely different from people in Texas. Then I started on the third chapter, which was about the water in Holland. I talked about the lakes, rivers, seas and polders in Holland. The fourth chapter was the last chapter I wrote before the progress fair. It was about the history of Holland. I discussed important wars and events that effected Holland on what it is today. Three days later I presented what I had written so far at the progress fair. Not a lot of people were interested in my project and only about 5 kids stopped to look and ask questions about my project. A week later the biggest problem happened throughout the whole project. I lost all my progress so far on what I have written. For some reason my laptop deleted nearly everything that I had written so far. The only thing that wasn’t gone was my introduction. This was a very big problem and I should have had a back up. The next school week and one and a half week of the break I spend rewriting my whole entire first half of the book. This wasted a lot of my time I could have actually spent starting my second half of the book. I believe that the second version of my book was slightly different than the first version, but only small improvements were made. It could even be that I may have left some things out and have added some things, so my first version could have been better or worse. Writing the second half of the book The second half of the book was a little more difficult. I had covered all of the basic things, like geography and history. Now I needed all the things that people were stereotyping and making fun of, because my goal was to encourage more respect for the Dutch community by writing the actual truth instead of writing. I first decided to make a chapter on significant and famous Dutch people before talking about stereotypes. In the appendix chapter 5 of my book is shown and as you can see I talk about famous Dutch people in the past (like Vincent Van Gogh), and famous Dutch people in the present (like Johan Cruijff). I thought that this was also important to put into my book, because some people did not know any famous Dutch people and I  thought it was a good idea to also include this in my book. I finally started writing about some typical Dutch things. My sixth chapter was about Dutch holidays and traditions. I included holidays in them like the Dutch carnaval and Sinterklaas, because those are two very popular and well-known holidays all over Holland. This chapter is also included in the appendix. My seventh chapter was about Dutch eating habits and I talked about food like Dutch cheese and its stereotypes and liquorice. I hoped that I made a lot of things clear about Dutch people and cheese in this chapter. The eighth chapter of my book was about tolerance in the Netherlands. Here I hope I made a lot of things clear about the red light district, drug legalization in Holland and legalized prostitution in Holland. My final chapter was about typical Dutch things like windmills and tulips. I explained that not everyone grows tulips in their garden and not everyone in Holland lives in a windmill! After I finished all of my chapters I let my mother and father read it through for some feedback. Using the feedback I got, I improved my book. Afterwards I wrote my afterword and bibliography. In the afterword I thanked all the people that helped me write the book and summarize the conclusion of the book. At last I put the book together and made a table of contents. So, finally after 6 months of hard work, problems and bad time management I finished my book and handed it in. I hope everyone who will read the book will gain more respect for the people of The Netherlands and will think twice before concluding anything about Holland and its culture. Analysis Useful resources and the AOI linked to it My project was a project that was based on and dependent on a lot of research. So the research changed my personal project a lot. As I told in the process description, I did some research on how to write a book and I also did a survey with a lot of people. This survey affected my personal project a lot, because this showed me what people of different ages were thinking about Holland internationally. I used this survey in a lot of chapters in my book, so I could see what people were thinking about Holland. As I mentioned before my project was dependent on research. I used a lot of websites and most other websites were useful in the same way. I found websites about cheese, traditions, polders and many other things. There were  only two parts of my research that were more important than all the information sources. These were the survey and the websites on how to write a book. These helped me reach my goal better. The survey helped, because this showed me what a lot of people were thinking and so I could decide what I should write several of my chapters about. The websites on how to write book helped, because it is always very difficult for me to start an essay or any other writing task. These websites helped me start out and guided me throughout the whole writing process. Another very useful website that helped me finish my longest chapter, chapter 2, was a website called tripadvisor.com (Tripadvisor, 2000) I used a lot of sources I used and it would be a miracle if I remembered all of them word by word. Some of which I remember do relate to the AOI. The source that links the most to the AOI is my survey results. Asking people from two different communities questions about their personal opinions created this survey. One was the Dutch community who all gave similar answers and mostly answers that make sense to me. The other was an international community who also gave similar answers, but made less sense. Some people did not take this survey seriously and some people gave stupid answers. One example is that some people just wrote weed next to every answer. These were the survey that did not help me at all and I just threw them away. By seeing this I could conclude that not a lot of foreigners knew about the Dutch people and their culture. Changes in the plan I changed a lot of things in the plan. At the very beginning I said that I would create the survey first. What I actually did first was research on how to write a book. This was an important change in the plan, because if I didn’t than probably my book would have been less organized, I probably forgot the table of contents and my introduction would take maybe three days. Another change I made in one of the points in the plan was that I did not interview people from the I was planning in doing so, but than I decided not to. I am a very shy person when it comes to asking a stranger a bunch of questions. I was afraid that they might be startled and most of them just say no, because they don’t have time. I was also afraid that people think I am some crazy kid asking them some stupid questions about their own country. Another change in the plan was that I switched point 4 and 5 around. Now, I  first planned out the book and then I surveyed the tenth grade. I did this, because I saw that some people were still getting used to their homework pattern in tenth grade and would probably forget one â€Å"unimportant† survey and that would leave me with maybe 15 completed surveys in my hands. So I first planned out the book and later when most people were less stressed I asked the survey questions. The biggest change is probably that I would have had the book finished in January. I had to change this, because of the problem that occurred I explained about in the description process. Almost all of my work got deleted. Due to this I could not work on my second half of the project in the Christmas break. I finished up my rough draft in the February break and had two days to use feedback from my mother and father to improve my book. This change also had effect on nearly all of my last points, because of the little time that was left after the deletion of my project. Techniques used in the project and time management I did not use a lot of different techniques in my project. Since my project is writing a book not as many techniques are used as in making a movie or sporting. The technique I used most was research and write. For a non-fiction book this is obvious, because the information in the book does require a lot of research. There are also other techniques I used, like the interview. The interview was, as I explained before, critical to my project. This interview was very effective to my project, because it is always good to not only have second hand sources. To have a first hand source can come in really handy, because one cannot always believe what is on the Internet. My time management could have been better. First of all it would have been better if I had finished everything up until my book introduction in the summer break, because than I could have entirely focused on writing my book for the rest of the year. The other big thing that interfered with my time schedule was the deletion of my project. As I explained before I had to rewrite all over again during the Christmas break. And the last thing that is again completely my fault, is that I let the final chapter of my book all come down to one holiday. I worked everyday on the project in the holiday and was really stressed throughout the whole ‘holiday’. I should have spread it out over the last three weeks, but I admit I was too lazy and thought that I wasted half of my Christmas break on my project that I won’t do a lot  in the weeks to come. This is a thought that I will not ever think again after what happened. Has my understanding of my AOI grown during the project? My understanding of the AOI has definitely improved over the course of the year. My understanding about why one should respect another culture has grown a lot. I have realized more than ever that I have to respect other cultures more and stop making stereotypical jokes in order to gain respect from other people for my culture. I also understand more how my book could contribute and has contributed to a community. By reading my book some people have gained respect for Holland and its culture as I mentioned before. Now maybe 10 people read the book and maybe 5 of these have gained respect for the Dutch culture. This benefitted the small Dutch community in our school. But let us say that half of Germany reads my book. I think that around 40%/50% of these people would actually understand and respect the Dutch culture more. If such a thing happened than it could have contributed to the whole Dutch community. Understanding and quality of the product I understand many more things now about writing a book. The main thing that I have learned is to have a back up for every chapter you make. I have learned this the hard way. Another major thing that I understand now is that writing a book is not as easy as I expected it to be. It requires a lot of research, creativity and especially time. If you do not plan you time well then writing a book can take a really long time. I wrote a book double-spaced, size 14 and 6800 words in 46 pages in about 6 months. A writer that does single-spaced, size 12 and around 500 pages would maybe take 30 years over one book if he/she wrote in my tempo. And if I wrote in their tempo than I would be done with the project in maybe a month or so. So my understanding is that writing a book is mostly about planning and a lot of dedication to one’s work. I am quite proud on what I produced. I never thought myself capable of writing a book. Compared to the work of a professional writer my book is very short. I compared my work to a book called â€Å"The Dutch, I presume?†(Martijn de Rooj, April 2009) and another book called â€Å"Holland† (Herman Van Amsterdam, 2009) and saw that mine was way shorter. These man also has more experience when it comes to writing a book. they designed it really clever and also had other professionals working with them; like  professional photographers and artists. The Difficulty of the project Overall I would not consider my project as a difficult project. I also don’t think it is easy. Writing a book is not as easy as people think it is, because it requires a lot of planning and a bit of creativity. But it is also not extremely difficult, because if you planned everything than you just let your mind and hands do the work and just keep on writing until you cannot write anymore. I think writing a non-fiction book is more for people who are looking for a challenge. Conclusion Have I met my Goal? I believe that I have met my goal to a certain extent. The first part of my goal was to encourage more respect for the Dutch culture. This point is not very clear yet, because only one foreigner has read the book until now. But I believe that the book will have some impact on the respect people have for Holland. I told some of my classmates some facts about the Netherlands and they stopped making fun of the things I told them are not even close to the truth. My other goal was to get more informative writing skills. I believe that I really have achieved this goal, because I find it easier to write more on one-world essays or history essays now, because I wrote this book. This project also helped me a lot with researching skills. Before I only used to look on the Internet, but now I will start using other sources like books and first hand sources to research. By doing this I can get more information about a subject and this will, hopefully, get me better grades. Things that I would do differently if I could start over There are a lot of things I would do differently next time. The first one is to have a back up for everything I write. This was the biggest problem I had throughout the whole project. Due to this I wasted a whole break rewriting all the things I did not back up. If I do this differently if I could start over than I would probably have way more time to do the rest of my book. This brings me to the other thing I would do differently if I could start over: time management. I should have planned my time better throughout the 6 months I had. Because I did not plan my time well in the ending I had to  finish the second half of my project in one and a half week. Another thing that I could improve is that I should let more than just 2 people give me feedback on my book. Both of the people that gave me feedback were Dutch and I should have let someone with a different nationality look at it. This would have been an advantage, because than I would have gotten another cultures point of view. The benefit of another culture’s point of view is that all the things that think could be appropriate in Holland could be inappropriate in other cultures. Because I might have put one or two jokes in my book that could be seen as inappropriate, but I left them in there due to that the two people giving feedback were ok with it. Personal lesson I learned from doing this project I have learned a lot by doing this project. The main thing is that I learned to organize better. I was always terrible at organizing my work, so I got in time trouble a lot of time. By doing this project along with all the essays and tests we got I had to learn organizing the hard way. Another thing I learned and I kept mentioning throughout the whole report is that I HAVE to make a back up for all the important work I have done. If I do not do this something like what happened in December might happen and completely ruin days of works. I also learned that if I really put myself into something I could write about a lot of information quickly. Another important thing that I realized while writing my book was that if I want people to respect my culture and stop stereotyping, I also have to do the same thing. I realized this while talking to a couple of my friends about respect for one’s country. I realized that in order for me to achieve my goal of people respecting my culture, I had to do the same thing. I have learned a lot by doing this project and I hope that other people have learned a lot too by reading my book. Bibliography Chandler, Stephanie. How to Write Your Non-Fiction Book in 60 Days: 8 Steps Get Your Book Out of Your Head and on to Paper. Scribd. 2009. Web. 31 Mar. 2011. http://www.scribd.com/doc/13835154/How-to-Write-Your-NonFiction-Book-in-60-Days-8-Steps-Get-Your-Book-Out-of-Your-Head-and-on-to-Paper. Linkemer,

Problems Faced by Starbucks in India

Problems Faced by Starbucks in India Jump to: SWOT Analyis of Starbucks  | PEST Analysis of Starbucks Starbucks Coffee Company has gone through some major makeovers throughout its existence. Starbucks was initially a small entrepreneurial business partnership, which sold only roasted coffee beans, tea, and spices. Later on, Starbucks took on a director by the name of Howard Schultz, who had great vision for the company, but whose ideas were rejected. Schultz went on to later purchase the corporation and grow it to what we now know as one of the largest and most loved coffee chains in the country. Having expanded into several other countries, such as Canada, Japan, and China, Starbucks yearned to step foot in the Indian market and leave its footprint there. However, this invasion would not be as easy as they had hoped. Case 7: Starbucks Coffee Company Founded in 1971 by Gordon Bowker, Jerry Baldwin, and Zez Siegel, Starbucks was simply a place for consumers to purchase high quality, dark roasted, whole coffee beans. As is the coffee addiction trend, this was a popular investment for the partners. The business did very well and had expanded to five retail outlets within ten years. In 1982, Howard Schultz joined the company as the director of Retail Operations and Marketing. While on a business trip in Milan, Italy, he had an epiphany. Fresh brewed coffee was not limited to households, as Milan alone had 1,500 coffee bars. He wished to expand Starbucks to sell freshly brewed coffee as well, and to bring the coffee bar experience of Italy home to the states and to Starbucks clientele. Schultz suggestions were shot down, pushing him to leave the company and give life to his visions on his own. Having worked out many initially neglected concepts, his coffee bar, Il Giornale, became a huge success, reaching around $500,000 annual sales by mid 1987 and having attained three locations, one of which was opened in Canada. Current Situation In 2006, Schultz announced Starbucks intent to expand into the countries of Russia and India. Indias conditions for market entry were pretty favorable, and it seemed like a great time to make their move. The population is high and the majority of the population is youthful and is expected to remain youthful for years to come. It has become a place for many companies to outsource production and services, and is simply all around a great opportunity. However, there are also constraining factors for economic growth. Yet when the government announced permission, per their approval and certain restrictions, for Foreign Direct Investment in retail trade of single brand products, several chains announced their intentions to take advantage of this opportunity. Current Performance Starbucks coffee houses serviced, entertained, and provided a cultural atmosphere to over 40 million customers in its 7,600 retail locations in the United States alone. Starbucks entered markets regions at daily rates through a strategic plan that phenomenally gained success in China, Asia, and Japan becoming the leader in specialty coffee around the world. By the end of 2006 and with careful environmentally scanning through strategic measures based on the objectives, mission, and having a vision for the Starbucks brand, Starbucks entered joint ventures, partnerships, and market segments which increased its sales to over 300% reaching $103 million in 2 years; that is, from 1990 to 1992. Starbucks offers an assortment and well desired variety of premium coffee fitted to the cultures of its retail outlet locations. Despite the intense competition Starbucks next destination was to reach into the market segments of India and Russia; however, many economic, technological, political-legal, and socio-cultural factors existed. Starbucks faced constraints of encompassing the productions of its high quality premium coffee beans at the risk of distributions and control of workers well-being, and its established trade relationships. Corporate Governance . Having seen the accuracy of his visions in his own coffee bars, Schultz decided to purchase the assets, including the company name, of Starbucks when they became available for sale in 1987. He refaced his Il Giornale stores to Starbucks stores, and promised his investors growth. Schultz then began his journey to take over the world, several Starbucks locations at a time. In 1992, after seeing drastic growth over the past three years, the corporation went public, raising $29 million from their Initial Public Offering. Schultz then went on to dominate the U.S. market with the companys high quality products and services. After having taken over the market, the company began working on new products as well. Initially, Schultz refused to franchise the company name for fear that he would lose the business model he had worked so hard to build. He wanted to ensure that customers everywhere received the same quality, experience, knowledge, and service during their visit no matter what location they walked in to. Even partnerships were closely examined and evaluated before receiving approval. Corporations had to be reputable and value the Starbucks name and image if they wished to serve the brand. Current Performance. Since the inception of Starbucks after being purchased by Schultz, the corporation has been growing rapidly and successfully in North America. In 1994, the company was formed into Starbucks International, wishing to expand its footprint to other countries. The company had three goals in mind: prevent competition from gaining the lead in other countries, benefit from the high number of coffee drinkers in other populations, and build on the growing demand for Western brands. Starbucks began opening international locations in 1996. Having done their homework, Starbucks saw great opportunity in Japan, as it was a rapidly growing market for coffee, especially specialty coffee, and chose that as their first targeted location. The company continued to grow into other countries and dominate markets well into the early 2000s. Japan is the companys largest revenue source outside of North America, and the chain continues to thrive in all the countries it occupies. Strategic Posture . Starbucks has announced their intention to enter the Indian market numerous times now. In order to enter the market successfully and strongly, and with the intent to remain there for years to come, they need to find a trustworthy, competent partner. The company is still working on finding that partner, in which they can put their trust, to hold true to the Starbucks name and brand. Although the Indian market is a great opportunity, the company holds its values and business model to be more important. Starbucks has made efforts to stay green by using recycled cups, and even revamping the menu to include healthier selections. They have formed Starbucks Entertainment, are planning to publish books, and coming up with new ideas on a regular basis. Schultz is dead serious about taking his company Hollywood and beyond (Horovitz, 2006). Schultz has worked hard to build and grow his brand. Therefore, they will not partner with simply anyone. Discussion Within the industry markets that Starbucks faces is a problem reflected by the absence of empowerment and the responsibility of co-operative structures that go beyond the global supply chains engaged in shared responsibilities within poorer countries. Starbucks faced a dilemma regarding the well-being of its workers where constraints of resources, health concern, and fair trade agreements rested on the consumers buying decision to buy fair trade products. There seems to be big plans in the making for corporate conglomerates with no real social responsibilities and only strategic maneuvering; yet, Starbucks marketing mechanism was not through the media but by word of mouth which was a far reach into the homes and lives of those who consumed not just coffee or tea but Starbucks coffee. Starbucks coffee now left with its very own strategy and vision embraced by a coffee culture is threatened in a market that has to contend with its workers and its coffee producers well-being and earmark ed by threats of market-based sanctions in the form of reputational damage (MacDonald, 2007) if it failed to comply with activist demands regarding health concerns and economic governance. What are the strengths and weaknesses of Starbucks International? What are the opportunities and threats facing Starbucks? SWOT ANALYSIS Strengths #1 specialty coffee retailer 11,000 stores in 36 countries w/ 10,000 employees 40 Million customers weekly Uncompromising quality, customer service and relationships (captured social aspect of coffee) Knowledge ( advice in brewing) Sophisticated Store development (6-mo. opening schedule) Expansion strategy (20 more stores 1st 2 yrs) Took advantage of higher coffee consumption rates in other countries Used joint ventures and licenses to enter foreign marketsWeakness Product pricing Large Company (quick to expand) Weaknesses Too many stores in the same radius Cultural issues (Japan food coffee), no smoking High cost (Rent labor) No In house facilities (Roasting) Less control of stores on US soil Tea drinking countries opposed coffee Opportunities Starbucks to offer the finest coffee in the world to India within the next 18 months. Starbucks had an awesome image, more than offering fine coffee, great music, great people, a comfortable/upbeat meeting place, and sound advice on brewing at home. Made locations in high-traffic (e.g. Malls, busy street corners, and grocery stores) Starbucks strategically gained a foothold in the market it entered and quickly moved on to the next market. Starbucks became the leading player in Boston overnight Starbucks was able to build a plan to open stores daily. Threats Starbucks postponed entry into India in the face of problems in Japan and recently entered China Japan originally a tea drinking country, with a per capita consumption of coffee in 1965 of 300g/day Starbucks was opening stores too close to each other which affected their brand image Starbucks gained intense competition who took advantage by including elaborate food menus, and had separate smoking areas. Japan had high rent and cost of labor China was traditionally a tea drinking company Opportunities (continuation): Much like China, India has traditionally been a tea culture, yet a growing coffee culture is emerging, among the countrys young adults. Starbucks did joint ventures, licensing, and partnerships internationally. Joint Ventures helped to get their name out there with a reputable company already doing business there for years so they have the know-how when it comes to the customers of that region and their demands Threats (continuation): China had inadequate infrastructure, bureaucracy, regulatory and foreign investment controls, the reservation of key products for small scale industries, and high fiscal deficits constrained economic growth in India India was the largest producer and consumer of tea Starbucks faced the challenge of the increasing obesity rate in India. Starbucks was the target of consumer health groups against high-calorie and high fat products which led to obesity, heart disease and cancer What are the strategic factors facing Starbucks? PEST Analysis The strategic factors facing Starbucks is maintaining its identity while pursuing its product reach within the international markets where its premium prices for its products are served in poorer countries. Political and Legal factors:  Starbucks sought after potential joint venture partnerships in India and Russia. To prepare for the interpersonal business relationships, partnerships and future business endeavors, Starbucks sought to acquire a competitive intelligent strategy by gathering key information such as scouting locations and meeting with government officials prior to entering these markets to fully gain the additional market knowledge required for its success. Government actions impacted Starbucks as a challenge with exchange control, trade agreements, trademarks, and other foreign regulations all of which protected the working farmers and their rights. Economic Factors: The Starbucks product and service offerings allowed in Japan were twice that much in the United States and yet Starbucks incurred huge losses due to the surmounting consumption of the Japanese intake of its gourmet and premium priced coffees. In 1997 alone Starbucks opened 10 stores in prime locations; thereafter, Starbucks reined with profits from the 3.17 grams of coffee consumption per day allowing in 2002 Starbucks to open well over 360 stores. The strategy Starbucks initialized in its mission, objectives, and vision to be a success was to be the first to move to get a head start on the competition; however, analysis indicated that Starbucks cultural and high traffic locations were too close to one another and the socio-cultural aspect this affected the Starbucks brand image. Starbucks coffee entered new markets with new leadership that recognized the culture, history, and quality behind premium coffee; however, the no-smoking policy, high rent, and cost of labor in Japan posed great challenges to Starbucks. Starbucks incurred additional losses with the exchange of materials. Starbucks only offered India ground roasted premium coffee beans, Japan did not have a roasting facility; therefore, Starbucks paid additional shipping costs to allow shipment of its coffee from its roasting facility in Kent to Japan. Socioeconomical Factors: The vision imposed by Mr. Schultz, the new owner of Starbucks, no longer wanted coffee to be sold as a produce but instead wanted the Starbucks coffee to reach into the heart and soul of its consumers. The coffee consumption rates in different international markets such as in the Asian markets where coffee market is in the development stage, Starbucks faced the challenge of having to educate the market and future consumers about the quality of coffee, the experience, and the idea of coffee away from health concerns. Pricing decisions in India posed a great challenge to Starbucks due to the increase in disposable income and economic situations that affected their idea about coffee which included: Shifts in demographics and social trends such as the age of the coffee consumer. The obesity rates which have an impact on corporate responsibility programs. Competitive disadvantages over better service than Starbucks Western style. Technological factors: Maintaining the Starbucks coffee culture without impact to its foreign trade relations impacted the commerce in China many were opposed to the Starbucks culture of a Western coffee chain. In China the traditional consumption of tea was dominant over coffee and preference was made to instant coffee as opposed to the Starbucks premium fresh roasted coffee partly because coffee was mainly for sophisticated urban consumers. Does Starbucks possess a distinctive competency? If yes, does it fit the Indian market? We absolutely believe that Starbucks does possess a distinctive competency. They are the leader in high quality, dark roasted, whole Arabica coffee beans. They also offer such a large variety of flavors. Their extensive product line also appeals to the different tastes of their heterogeneous consumer base. Given that the company has expanded to encompass a lounge, creating a homey feeling, and serve food items as well, the atmosphere is very inviting and welcoming, attracting the variant crowd. The environment Starbucks locations create for the public would mesh extremely well in the Indian market. Coffee consumption in India is growing drastically, although too different likings. The current coffee bars in India provide some similar environments to that of Starbucks, and the ones which are different appear to be simple enough to where Starbucks can meet the needs of the Indian consumers, should it choose to adjust slightly. For example, there is a Garden Cafà ©, and a Cyber Cafà ©, as well as a Highway Cafà ©. If Starbucks wishes to stay competitive and can do so without hurting their current image, they can create similar cafà ©s with the same type of peaceful home away from home environment which they currently strive to achieve. However, simply due to the number of coffee shops in India, and the fact that much of the Indian population has no preference for filtered coffee over instant, it may present a difficult situation for Starbucks to remain competitive as far as pricing, quality, and overall reasons why the consumers should select their brand over the existing ones. During a company conference call on May 3, 2006, Howard Schultz wrapped up his portion of the discussion with a statement of motivation and goal declaration. Looking ahead, the ambition and the level of enthusiasm to continue to grow present us with greater opportunity than ever before. With a long growth trajectory and so much opportunity ahead, we will strive to continue to provide the highest quality products and service and protect our brand and reputation as we innovate and grow into the future (Schultz, 2006). What are the keys to success in Starbucks operating in India? For Starbucks to be successful in India they must concentrate on the home countrys food habits and especially the current and upcoming Indian beverage market. In the United States the Starbucks current menu consist of muffins, yogurts, sandwiches, paninis, cookies and cakes. Though these delicious treats are suffice to the general public from area to area here in the states, the diversity of Indias culture make it thus that dishes are distinctive from one region to another. What we do know is that spicy foods and sweet foods remained popular across the board in India as well as wheats, rice and gravy based dishes. What this means for Starbucks is that certain locations will have to make offerings that are very specific to that region as there is no one size fits all for this culture. If Starbucks were to offer dishes at its locations, they would need to have the food cooked and prepared in a way that was native to the residents. Starbucks would also need to take in account if the locations would be primarily in northern or southern India, as South Indians consume most coffee. Another key to Starbucks success is how they introduce themselves into the Indian beverage market. Similar to the food habits of Indian residents, taste and preferences for beverages is determined by your geographic location. Most Northern Indians are tea drinkers and an occasional coffee drinker; I suggest Starbucks should figure out how to convert those casual drinkers to full time coffee drinkers. The reason being is the growth of quick service chains that is continually expanding in India, in an article by The Economic Times they expressed that the quick-service restaurant market is worth $13 billion and grows roughly 25-30 percent a year and that Indias entire food service market is worth $64 billion (Starbucks, dunkin donuts, 2011). Because of this large amount of growth, Starbucks target market should be the young and the trendy. Indias population has 700 million people who are under the age of 30 which accounts for 60 percent of their population (Starbucks, dunkin donuts, 201 1). For example hometown cafes like Cafà © Coffee Day, Italian Barista and Costa are receiving positive responses from the youth and these cafà ©s are gaining popularity among their group (Mohapatra, 2010). With the consistent growth of the coffee industry at 5 to 6 percent a year (Mohapatra, 2010) I see no reason why Starbucks shouldnt be successful in India if our suggestions are followed. What products does Starbucks offer? Starbucks coffee is an expensive high premium coffee grown from Arabica beans, which accounts for approximately 10% of the total worldwide coffee purchases. The coffees are sold under the Starbucks, Seattles Best Coffee and Torrefazione Italia brands and include: Hot drinks: Venti, Grande, Tall, and Short and Cold drinks: Iced Venti, Iced Grande, Iced Tall, and Frappucino to name a few. Starbucks Coffees: Regular, Decaffeinated, Starbucks VIA (ready brew French roast), Starbucks Reserve (exotic, rare, and exquisite coffees), Coffee from mild to extra bold. Starbucks international: Starbucks Latin American, Africa Arabia, Asia Pacific, Multi-Regional, Specialty, Organic, Whole Bean, and Ground coffees, syrups, and powered blends. Starbucks Beijing offered coffee beverages, 15 varieties and blends of the finest Arabica coffee beans, fresh baked pastries and desserts. Starbucks Japan included an elaborate food menu. Starbucks offers coffee pods, filter packs, portion packs, and instant coffee products. Starbucks offers coffee gifts, gift boxes, gift packs, brewing equipment, drink-ware including espresso machines, coffee makers, coffee presses, grinders, teakettles, teapots and accessories including gift cards and delivery of its products. Starbucks stores also offered fresh pastries and sandwiches. (Japan) Are circumstances appropriate at this time for Starbucks to successfully enter into the Indian market? I believe that circumstances are appropriate for Starbucks to successfully enter into India. With a newly signed agreement with Tata and a growing young adult generation, Starbucks can have a strong impact on the coffee market in India. Starbucks remain rooted to its core beliefs and objectives if it is going to succeed in India. The agreement with Tata, a gold medal Robusta coffee producer, shows that Starbucks is not abandoning its premium and rich culture. It will continue to produce its tasteful and premium coffee to the India urban community. Indias population is also one of the youngest in the world. According to a study by 2020 the average age of an Indian person would be 29 years old. This young generation will help shift the country from a primary based tea drinking company to more of a coffee based country. This younger generation in India also has a taste for Western culture. Starbucks is a strong Western company that can have a strong impact in India.   Starbucks will face challenges with coffee competitors that have made their imprint on the Indian community. These competitors are Cafà © Coffee Day, Qwikys, and Barista. Starbucks still has competitive western advantage when compared to these other competitors. Their prices are also said to be in line with its competitors, giving Starbucks a chance to succeed.  To enter the Indian market successfully they must understand that the Indian people are focused on leading a healthy lifestyle. Starbucks high calorie, fat products will pose a challenge of successfully entering the market. With good management and a strong strategic plan, Starbucks can successfully conquer these challenges in India. The Indian market is growing and Starbucks has the culture and product to succeed. What are the 3 reasons that Starbucks International pursues international expansion? Starbucks International pursues international expansion with the sole desire to recreate the Italian coffee culture with these important variables in mind. To take on its competition early on from gaining a head start in international markets. To build upon its growing desire for the Western brands To benefit from the higher coffee consumption rates in different countries. Monitored Trends in the International Society and International Natural Environments Political-Legal: Environmental protection laws, foreign trade regulations, stability of government, attitudes towards foreign companies, tax laws, and anti-trust regulations impacts the governance and the strategies preempted by Starbucks. Economic: GDP, Inflation rates, Wage/Price controls, Disposable and discretionary income of international markets reflects consumer demands and sales. Sociocultural: Lifestyle changes, rate of family formation, growth rate of population, age distribution of population, health care, living wage, and unionization. Technological: Total industry spending for RD, focus of technology efforts, patent protection, new products, and environmental awareness standards that would allow for better management of crops, more efficient farming, reduction in cost, increase yields, and decrease environmental impact. 8b. Are each of these criteria met in the Indian Market? Yes, these 3 criteria are met in the Indian market. Since there are only three big name coffee spots in India, Starbucks is acting early before other coffee companies in North America or Europe mimic their idea of entering the Indian market. Many retail giants are entering India at this time, it is important that Starbucks enters to get a head start on the competition. By entering now Starbucks may obtain certain locations that are likely to be profitable before competitors or other retail giants acquire the space.   Since Western brands are popular among the younger generation in India, Starbucks has met this criterion in the Indian market. With one of the youngest populations in the world, the Indian market will see an increased demand for Western products by this generation. Starbucks comfortable atmosphere and it ambiance of an extended family will make coffee more beloved in the Indian market if they choose to enter. Coffee consumption has also seen a steady rise recently . In 2005 coffee consumption in India jumped to 85,000 tons. Starbucks is hopeful that this consumption will steadily increase over the years. If they enter the market now they have a strong chance of succeeding. With the increased consumption of coffee in this primarily tea-based country, the Indian market has met Starbucks International criteria of benefiting from a growing coffee consumption rate.