Marketing Strategy & Planning Assignment Example | Topics and Well Written Essays - 3000 words

Marketing Strategy & Planning - Assignment Example reet from Port Clinton Square, which is home to numerous events throughout the year, and in the midst of a number of fine restaurants, 50% of our business each day is usually after dinner. In addition, The Company is fortunate to have tremendous landlords whom bring partnerships. (Liebebenson, 2014) The place is strategically chosen due to the population traffic and the availability of consumers. The firm deals in the provision of authentic Italian Gelato, ice cream products, provision of coffee and other products. The main include gelato and other, creameries, cakes and drinks. They also deal with shop fitting restaurants, designing and also deal with specialized events actions agency. (Villareal, 2011) The company serves mostly artisan gelato and sorbet (24 gelato flavors; 12 sorbet flavors) made fresh daily in their kitchen on site. They also serve specialty products made from dairy, including cakes, Frostbites (small balls of gelato/sorbet hand dipped in chocolate), milkshakes, sorbettinis (sorbet and Pellegrino), the worlds finest root beer floats and assorted coffee drinks. (Liebebenson, 2014) The business is growing steadily across the content. Over the last years the turnover has increased significantly. This has enabled the profitability of the company to also increase as the company opens other branches in UK, US and other Europeans countries. The upward trend has enabled the company to strategies in expansion. The ice cream in the US has saturated mature markets with 92% of household consumption. The ice cream sells about $25.1B in 2012 and its growth is 2.4% annually. (Corper, 2013) Frost gelato operates in a competitive environment. It lies within the perfect competition market where there is free entrance and exit of customers. There is perfect competition from Nestle and Uniliver who have about 24% and 18% respectively of market share. The ice cream in the US has saturated mature markets with 92% of household consumption. The ice cream sells